I just saw a box of Cocoa Pebbles on Fringe. Of course, they didn't use the Post brand (whoops!). No sense in doling out free product placement. Or is it a legal liability. Such a fine line.
Speaking of Fringe. That'd be a fun show to write for. But where are you going to find someone who can write a procedural scifi crime drama with a comedic streak? Other than the show writers, of course.